DeLaval wins Best International Agribusiness site at Fieldays 2016
The biggest agricultural trade show in the Southern Hemisphere took place in New Zealand from June 15th to 18th. Fieldays® attracts over 1,400 exhibitors with visitor numbers topping 130,000 for 2016 and is based in the Waikato, North Island of New Zealand.
The move of site to a more specialised dairy area in the Central Precinct at Fieldays® paid off for DeLaval as the team took out the Best International Agribusiness Site award.
After changing locations from a permanent building to a marquee, DeLaval had to rethink its setup, and focused on a less traditional stand, where the emphasis was on the visitor experience more than the product.
The result was a complete visitor experience, with over 30 staff and interactive displays of the new technology and Regional President Oceania, Andrew Pooch, says the engaging site was the key to their success.
“Business is about humans. We want to make coming to DeLaval an enjoyable experience for farmers and families. It’s fantastic to get recognition for all the effort that we’ve put into the site and fantastic for the staff to get recognition. A lot of people have been working on this for a long time,” says Andrew.
There was a number of impressive displays included an operating DeLaval Teat Spray Robot (TSR), launch of the DeLaval Body Condition Scoring (BCS) Camera, DeLaval VMSTM, and the DeLaval AMRTM. There were daily seminars on robotic milking and body condition scoring that were provided by top DeLaval farmers and industry experts.
Having leading dairy suppliers grouped together in a precinct worked in DeLaval’s favour as the Dairy Area at Fieldays® continues to grow.
“I think it’s fantastic for all the visitors that the main dairy supply companies are together. It allows them to use their time at the show much more efficiently and it’s been really good for us at Fieldays® 2016,” says Andrew.
The Swedish company has been in New Zealand for more than 100 years, and DeLaval is thinking long term for the industry in Oceania this year with the theme ‘360° Dairy’ – talking about all aspects of the farm.
“The health of your cows, milking, all the after-market products, herd management etc,” says Andrew, “not just looking at one thing on the farm, but taking a 360 degree view of your farm.”